{"id":702,"date":"2026-08-27T09:47:14","date_gmt":"2026-08-27T07:47:14","guid":{"rendered":"https:\/\/www.ad-apt.se\/?page_id=702"},"modified":"2026-10-30T11:09:47","modified_gmt":"2026-10-30T10:09:47","slug":"fortum-skalbar-kampanjproduktion-i-praktiken","status":"publish","type":"page","link":"https:\/\/www.ad-apt.se\/en\/fortum-skalbar-kampanjproduktion-i-praktiken\/","title":{"rendered":"Skalbar kampanjproduktion i praktiken"},"content":{"rendered":"<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-2-xl-font-size wp-elements-1\">Kundcase: Fortum x ADAPT<\/h2>\n\n\n\n<h1 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color wp-elements-2\" style=\"font-size:75px\"><strong>Skalbar kampanjproduktion i praktiken<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-vx-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">3 l\u00e4nder, 5 plattformar, flerspr\u00e5kig video och annonser f\u00f6r hela marknadsf\u00f6ringstratt. Att skala upp en nordisk kampanj kan snabbt bli en administrativ mardr\u00f6m f\u00f6r en intern studio. S\u00e5 h\u00e4r samarbetade Fortum och ADAPT f\u00f6r att f\u00f6rvandla ett f\u00e5tal master-assets till ett komplett, kvalitetss\u00e4krat annonsekosystem p\u00e5 svenska, norska och finska.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns has-vx-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1dd75b38 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-vx-bg-primary-color has-text-color has-link-color has-lg-font-size wp-elements-4\">Snabbfakta<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-5\"><strong>Kund:<\/strong> Fortum<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-6\"><strong>Marknader:<\/strong> Sverige, Norge, Finland (3 spr\u00e5k)<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-7\"><strong>M\u00e5lgrupp:<\/strong> B2B &amp; B2C<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-8\"><strong>Format &amp; Typer:<\/strong> Bild- och videoannonser (statiskt &amp; r\u00f6rligt)<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-9\"><strong>Kanaler:<\/strong> LinkedIn, Meta (Facebook &amp; Instagram), TikTok, Display<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-10\"><strong>S\u00e4ljtratt:<\/strong> Full-funnel (Awareness, Consideration, Conversion)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vx-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);flex-basis:100%\">\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-11\"><strong><strong>Bakgrund<\/strong><\/strong> &amp; utmaning<\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\">Fortum \u00e4r en av Nordens ledande akt\u00f6rer inom ren energi och driver kontinuerligt omfattande marknadsf\u00f6ringsinitiativ. Inf\u00f6r utrullningen av en av sina st\u00f6rre nordiska kampanjer st\u00e4lldes Fortums interna Studio-team inf\u00f6r en enorm produktionsvolym.<\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\">Kampanjen skulle t\u00e4cka b\u00e5de B2B- och B2C-m\u00e5lgrupper p\u00e5 tre nyckelmarknader samtidigt: Sverige, Norge och Finland.<\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\">F\u00f6r att uppn\u00e5 maximal mediefrekvens och konvertering beh\u00f6vde materialet anpassas f\u00f6r hela marknadsf\u00f6ringstratten \u2013 fr\u00e5n varum\u00e4rkesbyggande <strong>Awareness<\/strong> till engagerande <strong>Consideration<\/strong> och drivande <strong>Conversion<\/strong>.<\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\">Det innebar v\u00e4ldigt m\u00e5nga unika bild- och videotillg\u00e5ngar som var tvungna att anpassas f\u00f6r fem helt olika kanalekosystem: LinkedIn, Meta (FB\/Instagram), TikTok och Displayn\u00e4tverk. Varje kanal har sina egna strikta tekniska specifikationer g\u00e4llande bildf\u00f6rh\u00e5llanden (9:16, 1:1, 16:9, 4:5), textm\u00e4ngder, safe-zones och videol\u00e4ngder. Att hantera denna massiva formatrodd och spr\u00e5khantering internt riskerade att bli en flaskhals f\u00f6r Studio-teamets kreativa vardag.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-16\"><strong><strong><strong>L\u00f6sningen: ADAPT som extra produktionsmuskel<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-17 wp-block-paragraph\">F\u00f6r att frig\u00f6ra tid f\u00f6r Fortums Studio-team och s\u00e4kra en snabb <em>time-to-market<\/em> klev ADAPT in som en dedikerad produktionspartner.<\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-18 wp-block-paragraph\">Ist\u00e4llet f\u00f6r att Fortums egna kreat\u00f6rer beh\u00f6vde sitta ensamma med manuella storleks\u00e4ndringar, besk\u00e4rningar och lokaliseringspussel arbetade vi tillsammans med studioteamet med formatanpassning, videoklippning, typografi och teknisk kvalitetss\u00e4kring f\u00f6r samtliga enheter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-19\"><strong>Flerspr\u00e5kig eksekvering:<\/strong> S\u00f6ml\u00f6s anpassning av budskap, lokaliserad typografi och copy f\u00f6r svenska, norska och finska marknaden.<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-20\"><strong>B2B &amp; B2C-separation:<\/strong> Anpassning av grafiska element, ton och safe-zones beroende p\u00e5 om materialet var riktat till n\u00e4ringsliv (LinkedIn) eller konsumenter (TikTok\/Meta).<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-21\"><strong>Video &amp; Bild i harmoni:<\/strong> Professionell omformatering av b\u00e5de r\u00f6rligt videomaterial och statiska bilder anpassade f\u00f6r respektive plattforms unika anv\u00e4ndarbeteende (t.ex. vertikal video f\u00f6r TikTok\/Reels och sk\u00e4rmanpassade displaybanners).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-22\"><strong><strong><strong><strong>Leveransomfattning &amp; kanalspecifikation<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-23 wp-block-paragraph\">Utrullningen kr\u00e4vde ordning och precision f\u00f6r att s\u00e4kerst\u00e4lla att Fortums varum\u00e4rkesriktlinjer h\u00f6ll 100 % kvalitet oavsett sk\u00e4rmstorlek.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-vx-bg-primary-color has-vx-text-primary-background-color has-text-color has-background has-link-color has-fixed-layout\"><tbody><tr><td><strong>LinkedIn (B2B):<\/strong> Karuseller, Single Image och Video (1:1 &amp; 4:5) finkalibrerade f\u00f6r professionellt n\u00e4tverkande (Consideration &amp; Conversion).<\/td><td><strong>Meta \/ Instagram &amp; Facebook (B2B &amp; B2C):<\/strong> Vertikala Reels\/Stories (9:16) samt Feed-format (1:1 &amp; 4:5) anpassade f\u00f6r alla trattsteg.<\/td><\/tr><tr><td><strong>TikTok (B2C):<\/strong> R\u00f6rligt videomaterial i 9:16 med noggrann h\u00e4nsyn till plattformens safe-zones och gr\u00e4nssnitt f\u00f6r maximal klickbarhet (Awareness &amp; Conversion).<\/td><td><strong>Display (Programmatiskt):<\/strong> Anpassning av standardiserade IAB-banners och HTML5\/video-enheter f\u00f6r retargeting och bred r\u00e4ckvidd.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-24\"><strong><strong><strong><strong>R<strong>esultat &amp; v\u00e4rde f\u00f6r Fortum<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-25 wp-block-paragraph\">Genom att avlasta Fortums Studio-team med det tekniska variant- och formatarbetet uppn\u00e5ddes tre avg\u00f6rande f\u00f6rdelar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-26\"><strong>Frigjord kreativ kapacitet:<\/strong> Fortums interna kreat\u00f6rer fick hj\u00e4lp och avlastning i det manuella pusslet och kunde ist\u00e4llet fokusera p\u00e5 konceptutveckling och id\u00e9skapande f\u00f6r kommande projekt.<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-27\"><strong>Fullst\u00e4ndig t\u00e4ckning i alla kanaler:<\/strong> Ingen kanal eller marknad l\u00e4mnades utan optimalt anpassat material, vilket garanterade maximal k\u00f6p- och medieeffektivitet fr\u00e5n start.<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-28\"><strong>Snabbhet och skalbarhet:<\/strong> Med ADAPT:s fasta produktionsmodell fick Fortum en f\u00f6ruts\u00e4gbar process och korta leveranstider.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vx-bg-primary-color has-alpha-channel-opacity has-vx-bg-primary-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vx-bg-primary-color has-text-color has-link-color has-lg-font-size wp-elements-29\"><strong>Beh\u00f6ver ert inhouse-team eller er studio avlastning vid n\u00e4sta kampanj?<\/strong><\/h3>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-30 wp-block-paragraph\">Slipp formatrodden och l\u00e5t ADAPT f\u00f6rvandla era master-assets till f\u00e4rdiga, kvalitetss\u00e4krade annonsenheter p\u00e5 under 48 timmar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-lg-font-size wp-elements-31\"><a href=\"https:\/\/www.ad-apt.se\/en\/\" data-type=\"page\" data-id=\"27\"><strong>Se v\u00e5ra priser och paket<\/strong><\/a><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-6346d641 wp-block-column-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\" style=\"margin-top:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0)\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-1024x1024.png\" alt=\"kreativiteten \u00e4ts upp\" class=\"wp-image-640\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-32\">From bottleneck to growth engine:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-33\">How to free up time for ideas when variant requirements increase<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-frigor-ni-tid-for-ideer-nar-variantkraven-okar\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-1024x1024.png\" alt=\"annonsproduktion som i en fabrik\" class=\"wp-image-643\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-34\">Protect your margin and your concept:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-35\">That way you avoid becoming a production agency<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-slipper-ni-bli-en-produktionsbyra\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-1024x1024.png\" alt=\"flera olika annonsformat utifr\u00e5n en masterannons\" class=\"wp-image-639\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-36\">Break the production bottleneck:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-37\">How to increase your client's ROAS with more formats and variants<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-okar-ni-er-kunds-roas-med-fler-format-och-varianter\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kundcase: Fortum x ADAPT Skalbar kampanjproduktion i praktiken 3 l\u00e4nder, 5 plattformar, flerspr\u00e5kig video och annonser f\u00f6r hela marknadsf\u00f6ringstratt. Att skala upp en nordisk kampanj kan snabbt bli en administrativ mardr\u00f6m f\u00f6r en intern studio. S\u00e5 h\u00e4r samarbetade Fortum och ADAPT f\u00f6r att f\u00f6rvandla ett f\u00e5tal master-assets till ett komplett, kvalitetss\u00e4krat annonsekosystem p\u00e5 svenska, norska [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-702","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":4,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/702\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/702\/revisions\/723"}],"wp:attachment":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/media?parent=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}