{"id":612,"date":"2026-08-21T17:33:50","date_gmt":"2026-08-21T15:33:50","guid":{"rendered":"https:\/\/www.ad-apt.se\/?page_id=612"},"modified":"2026-08-22T12:57:03","modified_gmt":"2026-08-22T10:57:03","slug":"sa-okar-ni-er-kunds-roas-med-fler-format-och-varianter","status":"publish","type":"page","link":"https:\/\/www.ad-apt.se\/en\/sa-okar-ni-er-kunds-roas-med-fler-format-och-varianter\/","title":{"rendered":"How to increase your client's ROAS with more formats and variants"},"content":{"rendered":"<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-2-xl-font-size wp-elements-1\">Break the production bottleneck:<\/h2>\n\n\n\n<h1 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-5-xl-font-size wp-elements-2\">How to increase your client's ROAS with more formats and variants<\/h1>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vx-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);flex-basis:80%\">\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">In performance marketing, there is an invisible law: <strong>Volume and variation drive performance.<\/strong> You may have the industry's best media strategists and most sophisticated algorithm optimization, but if you only run two image variants and one video in the same size, the campaign will quickly suffer from ad fatigue.<br><br>F\u00f6r att maximera ROAS (Return on Ad Spend) kr\u00e4vs det att ni snabbt kan skicka ut r\u00e4tt format till r\u00e4tt kanaler och l\u00f6pande testa nya varianter. Men det \u00e4r oftast h\u00e4r som verkligheten s\u00e4tter stopp.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-4\"><strong>Det vanliga dramat: Den saknade 9:16-filen<\/strong><\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\">Ni sitter redo med en komplett mediaplan, media \u00e4r k\u00f6pt och kampanjen ska starta om 24 timmar. Men n\u00e4r ni kollar materialet saknas displayformaten i 980&#215;240, videon \u00e4r i fel aspektf\u00f6rh\u00e5llande och texten i TikTok-annonsen t\u00e4cks av plattformens gilla-knapp.<br><br>Att beh\u00f6va g\u00e5 tillbaka till kundens kreationsbyr\u00e5 eller interna team f\u00f6r att be om &#8221;n\u00e5gra extra format&#8221; tar tid. Det skapar friktion, s\u00e4nker tempot och kostar pengar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-vx-surface-elevated-color has-text-color has-link-color wp-elements-6\"><strong>Att g\u00e5 fr\u00e5n mediak\u00f6pare till komplett leveransmaskin<\/strong><\/h4>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Performance-byr\u00e5er som vinner terr\u00e4ng idag har slutat se annonsproduktion som &#8221;n\u00e5gon annans problem&#8221;. Genom att ha en supersnabb, extern produktionspartner i ryggen kan ni ta emot en enda master-asset fr\u00e5n kunden och sj\u00e4lva transformera den till ett komplett ekosystem av annonsformat.<\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">N\u00e4r ni fokuserar p\u00e5 f\u00e4rdiga enheter och snabba leveranser kan ni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-9\"><strong>Generera mer data snabbare:<\/strong> Genom att rulla ut 10\u201320 format direkt vid kampanjstart hittar ni vinnarformatet p\u00e5 halva tiden.<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-10\"><strong>S\u00e4kra den tekniska leveransen:<\/strong> Inga avvisade HTML5-banners fr\u00e5n Adform eller Google Display Network p\u00e5 grund av felaktig kod eller f\u00f6r tunga filer.<\/li>\n\n\n\n<li class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-11\"><strong>Bygga f\u00f6ruts\u00e4gbarhet:<\/strong> Med en fast modell f\u00f6r levererade enheter kan ni kalkylera produktionen direkt i era kundf\u00f6rslag utan diffusa timuppskattningar.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><strong>Slutsats:<\/strong><\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-13 wp-block-paragraph\">L\u00e5t inte brist p\u00e5 annonsformat h\u00e5lla er mediebudget gisslan. Genom att skala upp er variantproduktion blir ni en mer komplett partner f\u00f6r era kunder och levererar b\u00e4ttre resultat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vx-bg-primary-color has-alpha-channel-opacity has-vx-bg-primary-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-lg-font-size wp-elements-14\"><a href=\"https:\/\/www.ad-apt.se\/en\/\" data-type=\"page\" data-id=\"27\">Se v\u00e5ra paket<\/a><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vx-accent-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);flex-basis:30%\">\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color has-md-font-size wp-elements-15 wp-block-paragraph\"><strong>UTAN ADAPT<\/strong><\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-16 wp-block-paragraph\">D\u00e5lig konvertering pga f\u00e5 annonsvarianter, missade deadlines, tids\u00f6verskridanden n\u00e4r material m\u00e5ste beg\u00e4ras om fr\u00e5n kundens byr\u00e5, sv\u00e5righeter att A\/B-testa i stor skala.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vx-white-color has-alpha-channel-opacity has-vx-white-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color has-md-font-size wp-elements-17 wp-block-paragraph\"><strong>MED ADAPT<\/strong><\/p>\n\n\n\n<p class=\"has-vx-bg-primary-color has-text-color has-link-color wp-elements-18 wp-block-paragraph\">B\u00e4ttre kampanjresultat (h\u00f6gre ROAS), extremt snabb exekvering, skalbara int\u00e4kter, \u00f6kat f\u00f6rtroende fr\u00e5n kund.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-6346d641 wp-block-column-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\" style=\"margin-top:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0)\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-1024x1024.png\" alt=\"kreativiteten \u00e4ts upp\" class=\"wp-image-640\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-time1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-19\">From bottleneck to growth engine:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-20\">How to free up time for ideas when variant requirements increase<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-frigor-ni-tid-for-ideer-nar-variantkraven-okar\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-1024x1024.png\" alt=\"annonsproduktion som i en fabrik\" class=\"wp-image-643\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-factory2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-21\">Protect your margin and your concept:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-22\">That way you avoid becoming a production agency<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-slipper-ni-bli-en-produktionsbyra\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-vx-bg-primary-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--55);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--55);padding-left:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-1024x1024.png\" alt=\"flera olika annonsformat utifr\u00e5n en masterannons\" class=\"wp-image-639\" srcset=\"https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-1024x1024.png 1024w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-300x300.png 300w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-150x150.png 150w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2-768x768.png 768w, https:\/\/www.ad-apt.se\/wp-content\/uploads\/2026\/08\/ads-images-roas2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-vx-accent-color has-text-color has-link-color has-md-font-size wp-elements-23\">Break the production bottleneck:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-vx-text-primary-color has-text-color has-link-color has-xl-font-size wp-elements-24\">How to increase your client's ROAS with more formats and variants<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ad-apt.se\/en\/sa-okar-ni-er-kunds-roas-med-fler-format-och-varianter\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bryt produktionsproppen: S\u00e5 \u00f6kar ni er kunds ROAS med fler format och varianter Inom performance marketing finns det en osynlig lag: Volume and Variation drives performance. Ni kan ha branschens b\u00e4sta mediestrateger och mest sofistikerade algoritmoptimering, men om ni bara k\u00f6r tv\u00e5 bildvarianter och en video i samma storlek kommer kampanjen snabbt att drabbas av [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-612","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":6,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/612\/revisions"}],"predecessor-version":[{"id":650,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/612\/revisions\/650"}],"wp:attachment":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/media?parent=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}