{"id":294,"date":"2026-08-11T12:07:13","date_gmt":"2026-08-11T10:07:13","guid":{"rendered":"https:\/\/www.ad-apt.se\/?page_id=294"},"modified":"2026-08-21T11:54:21","modified_gmt":"2026-08-21T09:54:21","slug":"onboarding-checklista","status":"publish","type":"page","link":"https:\/\/www.ad-apt.se\/en\/onboarding-checklista\/","title":{"rendered":"Onboarding Checklist"},"content":{"rendered":"
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Fr\u00e5n Master till Marknad<\/h2>\n<\/div>\n\n\n\n
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F\u00f6r att vi ska kunna leverera 50+ enheter p\u00e5 48 timmar beh\u00f6ver vi f\u00f6ljande byggstenar fr\u00e5n er:<\/p>\n\n\n\n

1. Varum\u00e4rkes-kit (The DNA)<\/h3>\n\n\n\n

Utan r\u00e4tt typsnitt och f\u00e4rger stannar maskineriet.
\u2713<\/strong> Logotyp:<\/strong> Vektorgrafik (.ai, .eps eller .svg) i f\u00e4rg, svart och vit.
\u2713<\/strong> Grafisk profil (Brand Guidelines):<\/strong> Regler f\u00f6r typsnitt, prim\u00e4r\/sekund\u00e4r f\u00e4rgskala och ”tone of voice”.
\u2713<\/strong> Typsnittsfiler:<\/strong> .otf eller .ttf (eller l\u00e4nkar till Adobe Fonts\/Google Fonts).<\/p>\n\n\n\n

2. Kreativt Master-material (The Raw Assets)<\/h3>\n\n\n\n

Vi beh\u00f6ver r\u00e5materialet i h\u00f6gsta m\u00f6jliga kvalitet.
\u2713<\/strong> Video:<\/strong> Master-klipp i 4K eller 1080p (helst utan text-overlays s\u00e5 vi kan l\u00e4gga plattformsspecifik text).
\u2713<\/strong> Stillbilder:<\/strong> H\u00f6guppl\u00f6sta produktbilder eller livsstilsbilder (g\u00e4rna frilagda .png om m\u00f6jligt).
\u2713<\/strong> Copy-ark:<\/strong> Ett dokument med rubriker, br\u00f6dtext och Call-to-Action (CTA) f\u00f6r de olika formaten.<\/p>\n\n\n\n

3. Plattforms-matris (The Blueprint)<\/h3>\n\n\n\n

Var ska annonserna synas? Vi beh\u00f6ver veta exakt vilka format som kr\u00e4vs.
\u2713<\/strong> Sociala medier:<\/strong> (t.ex. TikTok 9:16, Meta Square 1:1, Meta Stories 9:16).
\u2713<\/strong> Programmatiskt\/Banners:<\/strong> Lista p\u00e5 storlekar (t.ex. 980×240, 320×320, 250×600).
\u2713<\/strong> Plattformsspecifika krav:<\/strong> Ska vi anv\u00e4nda Bannerflow eller standard HTML5?<\/p>\n\n\n\n

4. Teknisk konfiguration (The Plumbing)<\/h3>\n\n\n\n

F\u00f6r att annonserna ska fungera och m\u00e4ta r\u00e4tt.
\u2713<\/strong>\u00a0ClickTags-l\u00e4nkar:<\/strong>\u00a0UTM-parametrar eller specifika klick-taggar f\u00f6r varje enhet.
\u2713<\/strong>\u00a0Annonsn\u00e4tverk:<\/strong> Google Ads, Adform, Meta, Schibsted…
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5. Godk\u00e4nnandeprocess (The Workflow)<\/h3>\n\n\n\n

\u2713<\/strong>\u00a0Kontaktperson:<\/strong>\u00a0Vem har sista ordet f\u00f6r godk\u00e4nnande?
\u2713<\/strong>\u00a0Feedback-loop:<\/strong>\u00a0Vi anv\u00e4nder en plattform d\u00e4r du kan kommentera och godk\u00e4nna annonserna alternativt direkt i Bannerflow, meddelande med l\u00e4nk skickas via mail till kontaktpersonen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Fr\u00e5n Master till Marknad F\u00f6r att vi ska kunna leverera 50+ enheter p\u00e5 48 timmar beh\u00f6ver vi f\u00f6ljande byggstenar fr\u00e5n er: 1. Varum\u00e4rkes-kit (The DNA) Utan r\u00e4tt typsnitt och f\u00e4rger stannar maskineriet.\u2713 Logotyp: Vektorgrafik (.ai, .eps eller .svg) i f\u00e4rg, svart och vit.\u2713 Grafisk profil (Brand Guidelines): Regler f\u00f6r typsnitt, prim\u00e4r\/sekund\u00e4r f\u00e4rgskala och ”tone of voice”.\u2713 Typsnittsfiler: .otf eller .ttf […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-294","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":5,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/294\/revisions"}],"predecessor-version":[{"id":598,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/294\/revisions\/598"}],"wp:attachment":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/media?parent=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}