{"id":287,"date":"2026-08-11T11:49:36","date_gmt":"2026-08-11T09:49:36","guid":{"rendered":"https:\/\/www.ad-apt.se\/?page_id=287"},"modified":"2026-08-21T11:55:23","modified_gmt":"2026-08-21T09:55:23","slug":"technical-excellence","status":"publish","type":"page","link":"https:\/\/www.ad-apt.se\/en\/technical-excellence\/","title":{"rendered":"Technical Excellence"},"content":{"rendered":"
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V\u00e5r 5-punkts checklista<\/strong><\/h2>\n<\/div>\n\n\n\n
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Innan en fil l\u00e4mnar oss genomg\u00e5r den f\u00f6ljande tekniska kontroll:<\/em><\/p>\n\n\n\n

1. Plattformsspecifika Safe-Zones<\/strong><\/p>\n\n\n\n

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  • TikTok\/Reels:<\/strong> Vi ser till att text, logotyper och CTA-knappar inte hamnar bakom anv\u00e4ndarnamn, beskrivningar eller gilla-ikoner.<\/li>\n\n\n\n
  • Snapchat:<\/strong> Vi l\u00e4mnar det kritiska utrymmet i botten fritt f\u00f6r Snapchats inbyggda ”Swipe Up”-pil.<\/li>\n<\/ul>\n\n\n\n

    2. Filvikt & Prestanda (The 150kb Rule)<\/strong><\/p>\n\n\n\n

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    • Display:<\/strong>\u00a0Vi optimerar display-annonser s\u00e5 att de h\u00e5ller sig under gr\u00e4nsv\u00e4rdet (ofta 150-200kb) utan att tappa visuell sk\u00e4rpa.<\/li>\n\n\n\n
    • Video:<\/strong> Vi anv\u00e4nder H.264-kodning med optimal bitrate f\u00f6r att s\u00e4kerst\u00e4lla att videon startar direkt \u00e4ven p\u00e5 mobila n\u00e4tverk.<\/li>\n<\/ul>\n\n\n\n

      3. HTML5-validering (Display)<\/strong><\/p>\n\n\n\n

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      • Vi testar att alla zip-filer \u00e4r korrekt strukturerade f\u00f6r de stora annonsn\u00e4tverken (Google, Adform, Delta).<\/li>\n\n\n\n
      • Vi s\u00e4kerst\u00e4ller att ”ClickTag” \u00e4r korrekt implementerad i koden s\u00e5 att era specialister bara beh\u00f6ver klistra in sin URL.<\/li>\n<\/ul>\n\n\n\n

        4. F\u00e4rgrum & Kontrast<\/strong><\/p>\n\n\n\n

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        • Vi konverterar allt material till sRGB<\/strong> f\u00f6r att f\u00e4rgerna ska se likadana ut p\u00e5 en iPhone som p\u00e5 en PC-sk\u00e4rm.<\/li>\n\n\n\n
        • Vi kontrollerar l\u00e4sbarheten i sm\u00e5 format s\u00e5 att budskapet g\u00e5r fram \u00e4ven p\u00e5 en liten mobilsk\u00e4rm.<\/li>\n<\/ul>\n\n\n\n

          5. Loop & L\u00e4ngd-optimering<\/strong><\/p>\n\n\n\n

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          • Vi ser till att r\u00f6rliga annonser loopar s\u00f6ml\u00f6st (om \u00f6nskat) och att de h\u00e5ller sig inom plattformarnas tidsgr\u00e4nser (t.ex. max 15 eller 30 sekunder) f\u00f6r att undvika automatisk avvisning.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

            V\u00e5r 5-punkts checklista Innan en fil l\u00e4mnar oss genomg\u00e5r den f\u00f6ljande tekniska kontroll: 1. Plattformsspecifika Safe-Zones 2. Filvikt & Prestanda (The 150kb Rule) 3. HTML5-validering (Display) 4. F\u00e4rgrum & Kontrast 5. Loop & L\u00e4ngd-optimering<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-287","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/comments?post=287"}],"version-history":[{"count":4,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/287\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/pages\/287\/revisions\/599"}],"wp:attachment":[{"href":"https:\/\/www.ad-apt.se\/en\/wp-json\/wp\/v2\/media?parent=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}